There are multiple elements to an SEO strategies to a campaign, which basically boil down three main areas:
- Initial research
- On-site SEO
- Off-site SEO
Phase 1: Initial Search Engine Optimisation Research:
The first step of any SEO campaign is to do the initial research and planning. During this phase our team at the digital marketing agency will research the best keywords that the search engines say are right for for your business which both align with what your selling, and what the customer is searching for. This balance is called the ‘equilibrium’ and results in the highest quality data sent to the search engines while maximising the number of potential prospects your website is put in front of.
The second element of these SEO strategies is the initial research phase is the ‘Mapping & Preparing’ stage. This is where we will take each of these keywords, and ‘map’ them to a page on your website. It is essential that there is a page that relates to both your keyword and your user intent on your site for your prospects to landon, and for us to optimize. If needed, some times during this process we will recommend that new website pages are built, and new content is written.
Phase 2: On-Site SEO
In the realm of SEO Brisbane, the term of ‘On-site SEO’ refers to any action that is made ‘on the site’ or, to your website itself. This is a broad area of changes that ranges from updating Meta titles through to tweaking the code of your site to make it more crawl-able.
The best way to think about this phase, is it’s where us as your SEO Agency ‘lay the foundation’ to build your campaign upon. We ensure that your website itself is relevant, user friendly, and that when google gets there with its crawlers, it can find what it is looking for easily. This is one of the crucial parts where you need an SEO company to help guide you through to be successful. Sometimes this means writing SEO content, other times it’s a custom seo package.
Phase 3: Off-Site SEO
This area of work is the one that takes the longest, and also yields the best long term results when we do it as your SEO Agency. As you would expect, ‘off-site’ means anything that is not on your website directly. This includes things like building backlinks, signals, and other elements that affect your SEO campaign. As your Brisbane SEO agency, we take care of this entire process for you.