You may be after a simple answer, but the reality is that Google AdWords management costs vary based on your business goals and industry.
With Pay Per Click, you have to spend money to make money and each industry’s costs vary. Rather than seeing Google AdWords as an expense, you need to look at it as an investment. Think of it as building a money-making machine. Focusing on every dollar spent and how much of a return that dollar will return.
The more you spend on AdWords advertising, the more you will need to spend on management. This is because a higher spend requires more time to effectively spend it. You wouldn’t expect to pay the same management fee if you’re spending only $1000 compared to a client spending $30,000.
Our advice when comparing AdWords management fees between agencies, is to take the time to understand what those fees include. Other Agencies may be cheaper, but they include less time managing your account. Usually managed as well by inexperienced account managers who are not certified In Google Ads, or worse, outsourced overseas to a third-party management company.
At Expand Digital we aim to provide a high quality PPC management service. We have a decade worth of combined experience in managing profitable Google AdWords accounts. We all hold current Google Ads certification and keep up with Google’s guidelines and best practices.
Pay Per Click is more time consuming than most business owners realize. Results come faster than SEO but it requires a large amount of time to get it right. If you feel that your Google Ads account is under performing, reach out to us today for a free account audit.